Step into the new era of Behavioural Ethics. The industry is undergoing a "glow up," moving from the "bone smashing" of positive punishment to the intellectual flex of Brainmogging. This isn’t just about being "nice"; it is about Agency and scientific precision. From the LIFE Model to functional motivation, we are leaving "mid" training in the past to prioritize animal well-being. Stop the hammer. Start the science.

Have you been through a complaints process? Sometimes it's nice to know that you are not alone.

Is Zinc Deficiency Causing Your Dog's Behaviour Problems? Explore how zinc impacts dog behaviour. Dr. Serena, veterinarian and behaviourist, examines the emerging links between nutritional imbalances and anxiety, reactivity, and cognitive dysfunction in dogs. Evidence-based insights for pet owners and professionals alike.